6 of the interview with
the introduction of the Vendanges Tardives (late-harvest wines)
regulation known as the Hugel Law, do you think that the Alsace
wine region must still make an effort towards higher quality?
undeniable that late harvest law has encouraged the whole
wine region to produce even higher quality wines.
Alsace is going in the right direction: a reduction of output
and a trend towards higher quality.
be helpful if our fellow compatriots would become more interested
in the great wines from the Alsace region. I have the feeling
that other countries are more open to our wines than France
do you recommend to solve the wine crisis in France?
not have a crisis at Hugel. We concentrate on making good
wine, that's all. To stand up to the competition all you have
to do is to make better quality wine ! Competition is healthy.
We make 90% of our business abroad. This is the proof that
our wines are competitive.
a little frustrating in Alsace to see that the region as a
whole is not exporting more today than it was 20 years ago,
even though more and more extraordinary possibilities exist.
we have truly unique wines, and the region itself is really
unique. We have all the assets which are just waiting for
a little bit of focus to be put on them.
Do you think that a 13th generation of Hugel will succeed
so. We do everything we can. We do our duty. Each of us has
two children. We have the potential and we hope it will flourish.
it is my number one challenge to transmit our traditions to
the next generation. We will not stop now that we are heading
in the right direction.
to the beginning of the interview with Etienne